Samanta Virginio is a London-based women’s ready-to-wear and bespoke design brand founded in 2023 by Central Saint Martins graduate Samanta Virginio. The brand is rooted in craftsmanship, individuality and modern femininity with a growing focus on made-to-measure design and an expanding vision for bespoke bridal.

Influenced by her dual Italian-American heritage, Samanta draws inspiration from nature, city life, pop culture and muses from past and present. Summers in New York and winters in Venice shape collections through contrast, romance and storytelling, expressed across seasonal ready-to-wear and bespoke work.

The collections explore the space between knitwear and eveningwear, softening the boundary between day and occasion dressing. Sculptural silhouettes are defined by colourful abstract petal draping, supported by innovative machine knitting and crochet techniques that create texture and movement.

Long enveloping knit coats and dresses sit alongside lighter blossoming forms, offering versatility and a foundation for custom and ceremonial projects. All pieces are produced with carefully selected Italian manufacturers and artisans who follow sustainable and ethical practices.